Nashville’s Music City Center

Systems Innovation and Nashville Music City Center (MCC) developed a digital signage strategy that enhanced the MCC’s guest experience and delivered an advertising model that has grown exponentially. Systems Innovation focused on assuring the installed hardware appeared to be part of the original building architecture. Exterior LED pylons and garage signs now guide visitors through the space utilizing more than 150 displays and fine-pixel LEDs that showcase engaging content and ads that reinforce the culture of Nashville. […]

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